Everyone on the planet is swimming in an ocean of data. Within this ocean is an al- most unimaginable array of useful information being generated by a multitude of sources—everything from buoys on the ocean to RFID tags on the smallest packages. The press focuses on certain aspects of the global data culture, such as the latest fi- nancial product innovation on Wall Street or data-mining algorithms that track con- sumers’ every move on the Web. But data isn’t just for whiz kids, rocket scientists, or marketing gurus. With the right tools, everyone can benefit from data, because data can be turned into insight, and insight can be turned into action that changes lives.

Right now, using a self-service business intelligence (BI) platform called Business Dis- covery, people all over the world are using data to achieve unprecedented goals. They are improving the way they work, understanding the complex forces that shape glob- al markets, and even saving lives by using data in new ways. These are the new pio- neers. They are gaining powerful new insights, as data, alive in context, opens minds to new possibilities and solutions never before considered. Those who don’t harness data productively are putting themselves at competitive risk.

Data will be as important to improving and sustaining life on the planet in the 21st century as water always has been. CITO Research has unearthed two very different water stories that exemplify the power of Business Discovery for everyone. 

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