Building a career isn’t what it used to be—and we’re not talking about the sputtering economy or the 13.3 percent unemployment rate among 20-to-24-year-olds.

College and university graduates entering the job market are supplementing and sometimes circumventing the traditional job-search routine of combing want ads and sending out résumés. They’re using online resources to build reputations, demonstrate skills, and give employers a much clearer idea of their strengths.

Employers are screening for job candidates who have created a presence online. For many young people, that’s a chance to shine.

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Your Reputation Is Your Résumé – Technology Review.